
What do you need to truly succeed?
more than
Customers served!
50
Keynotes & Workshops
Over
Customers served!
50
years of experience in messaging and copywriting
Year of trademark application
2003
for The Essential Message
Many, many 1,000’s of people positively impacted!
Core Messaging + Category Design + Storytelling
It would be disingenuous to suggest we offer everything you need to succeed.
The truth is there are always multiple factors that drive the growth and success of any business... Strong vision and leadership. Products and services worth raving about. Competent teams. Luck.
And, oh yes, communications.
Strong, compelling communications shine a light on a symptomatic pain point in the market; differentiate you and your company from all the other players in your space; position your solution as the ‘no-brainer’ answer to the problem the market has; motivate customers to break free from the biggest and most dangerous of all competitors…. the ‘do nothing’ state of inertia.
That’s what we do.
We developed the Essential Message D.I.G. Methodology to help you dig deeper – to strengthen your differentiation and brand position, and become leaders in your category through category design. And then use storytelling to reach deeper into your customers’ hearts and minds.
From the beginning of time, stories are how we have passed on our values, made sense of the world and affected change. Humans are literally wired to respond to stories.
But what we do isn’t ordinary storytelling…
Inside-out Storytelling is a unique approach that aligns the message you want to 'deliver' with the message that gets through to the hearts and minds of your listeners.
Whether you want to lead better, sell more, or differentiate more powerfully — and whether you're pitching to investors, speaking at a major conference, or motivating a team — it’s the combination of message, category design, and storytelling that ensures you are more impactful, more memorable, and more effective.
That’s what we help you do.

At each stage of the process, the D.I.G. Methodology is driven by counter-intuitive processes and exercises designed to achieve a deeper level of understanding, and genuinely fresh insights.
“I have used this approach to help start-ups get funded and acquired; and company presidents and executive directors lead their organizations powerfully, sales professionals and consultants attract clients; trainers and speakers get booked and engage audiences; and financial advisors build their book… this really works.“
Michel NERAY
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