June 23, 2022

I was walking my dog the other day, and started to wonder if he had drunk too much water… he was lifting his leg everywhere!!!  Then I realized that dogs may understand marketing far better than we have ever given them credit for. They know, for example, that if they want to establish themselves in

Read More

June 22, 2022

In Neuroscience, Negativity Bias- simply means that our brains are more highly activated to negative messaging and events than positive one.

Read More

June 14, 2022

Proof that you can cook up a great story out of just about anything — even French Toast! I’ve been making French Toast breakfasts for the past 32 years. Whenever we have a family get-together, everyone knows, 1, it’s a special occasion, 2, it’s going to be delicious, and 3, I’m in charge.I’ve really got

Read More

June 3, 2022

If you ask the usual questions, you’ll get the usual responses… I have developed unique exercises to help you bypass these platitudes.Yes, Michel is the one with the pirate hat. Here he is paddling the Red Pine Rapids on the Dumoine River. Crazy, huh? They typically start by asking questions around core competencies, core values,

Read More

May 31, 2022

Category design is a way of defining the category of business you’re in, around your unique differentiation… so that your company becomes the obvious leader in your space.You know what log splitting makes me think about? Marketing and differentiation, of course. And that’s because I’ve been doing a lot consulting in category design, even before there

Read More