"Michel, we knew there would be some challenges in presenting a keynote on storytelling to our group, but you gently helped us take several steps on that journey. Merci."
~ Isabelle Pleszczynska, Healthcare Communications Mgr, Major Dep Disorder Lundbeck Canada Inc.
September 8, 2022
Picture this. You’re out having a coffee with a friend. An acquaintance of your friend happens to walk in and sits down for a few minutes to chat. After you finish talking about the weather and last night’s sports scores, the inevitable question comes up: “So, what do you do?”You’ve got 60 seconds. What do
August 31, 2022
What putting a canoe on my head taught me about the ‘heavy lifting’ in anything. Every year for the past 25 years, I go on a whitewater canoe trip in the Canadian near north. We drive north for 5 hours, then bump along a logging road for another three and half hours, and get dropped
June 23, 2022
I was walking my dog the other day, and started to wonder if he had drunk too much water… he was lifting his leg everywhere!!! Then I realized that dogs may understand marketing far better than we have ever given them credit for. They know, for example, that if they want to establish themselves in
June 22, 2022
In Neuroscience, Negativity Bias- simply means that our brains are more highly activated to negative messaging and events than positive one.
June 14, 2022
Proof that you can cook up a great story out of just about anything — even French Toast! I’ve been making French Toast breakfasts for the past 32 years. Whenever we have a family get-together, everyone knows, 1, it’s a special occasion, 2, it’s going to be delicious, and 3, I’m in charge.I’ve really got
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