"Michel, we knew there would be some challenges in presenting a keynote on storytelling to our group, but you gently helped us take several steps on that journey. Merci."
~ Isabelle Pleszczynska, Healthcare Communications Mgr, Major Dep Disorder Lundbeck Canada Inc.
June 23, 2022
I was walking my dog the other day, and started to wonder if he had drunk too much water… he was lifting his leg everywhere!!! Then I realized that dogs may understand marketing far better than we have ever given them credit for. They know, for example, that if they want to establish themselves in
June 22, 2022
In Neuroscience, Negativity Bias- simply means that our brains are more highly activated to negative messaging and events than positive one.
June 14, 2022
Proof that you can cook up a great story out of just about anything — even French Toast! I’ve been making French Toast breakfasts for the past 32 years. Whenever we have a family get-together, everyone knows, 1, it’s a special occasion, 2, it’s going to be delicious, and 3, I’m in charge.I’ve really got
June 3, 2022
If you ask the usual questions, you’ll get the usual responses… I have developed unique exercises to help you bypass these platitudes.Yes, Michel is the one with the pirate hat. Here he is paddling the Red Pine Rapids on the Dumoine River. Crazy, huh? They typically start by asking questions around core competencies, core values,
May 31, 2022
Category design is a way of defining the category of business you’re in, around your unique differentiation… so that your company becomes the obvious leader in your space.You know what log splitting makes me think about? Marketing and differentiation, of course. And that’s because I’ve been doing a lot consulting in category design, even before there
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