The parallel between songs and stories My approach to storytelling is simpler than the more complicated models and templates you might have read about, (like, the Hero’s Journey, for example.) Those may be suitable for long-format stories such as novels and movies. But, for business communicators like you and me, we need to be able

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Two weeks ago, I was interviewed by two very different people on two very different topics, and somehow, we dug down to the same place. Brian Crombie hosts the Brian Crombie Radio hour is the number one drive home show in west Toronto for the past year. Brian and I met through momondays, a storytelling

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If you ask the same, old marketing questions, you’ll get the same, old marketing responses — and you won’t get any closer to the differentiating and compelling messaging you really need.You can’t come up with your true differentiation by, well, asking the question, ‘What makes us different?’ Not anymore than you can find your passion

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Category design is a way of defining the category of business you’re in so that your company becomes the obvious leader in your space. I’ve been doing this work for over 20 years before someone gave it a name, through my focus on differentiation – read on to see how the axe can teach you

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Yes, that’s me. I was always a shy, insecure kid. (Can you tell?) Well, it’s precisely because I didn’t want to continue being a shy, insecure grown-up that I pushed myself to go beyond my own. boundaries and self-doubts. I did extreme sports, became a professional speaker, put myself out there as a musician, and

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