Stories that stick. Songs that linger. Lessons that land.

photo courtesy of Bob Davies Freeze Frame Photos

On June 23, I catapulted myself into a cascade of 7 concerts in 8 days around Lake Superior. The journey began right on…

Have you ever listened to an album, and thought, ‘this music sounds NOTHING like what I expected based on the album cover!’

Of course, you have. We make associations all the time based on what we see. It’s part of…

The parallel between songs and stories

My approach to storytelling is simpler than the more complicated models and templates you might have read about, (like, the Hero’s Journey, for example.) Those may be suitable for long-format stories such as novels…

Two weeks ago, I was interviewed by two very different people on two very different topics, and somehow, we dug down to the same place. Brian Crombie hosts the Brian Crombie Radio hour is the number one drive home show…

If you ask the same, old marketing questions, you'll get the same, old marketing responses -- and you won’t get any closer to the differentiating and compelling messaging you really need.

You can’t come up with your true differentiation by…

Category design is a way of defining the category of business you're in so that your company becomes the obvious leader in your space. I’ve been doing this work for over 20 years before someone gave it a name, through

Yes, that's me. I was always a shy, insecure kid. (Can you tell?)

Well, it's precisely because I didn't want to continue being a shy, insecure grown-up that I pushed myself to go beyond my own. boundaries and self-doubts. I…

If you're like most people, you probably see yourself as a positive person. Someone who likely responds better to positive messages, rather than negative messages.

But maybe that's not quite correct.

The fact is, negative messaging works to get people's…

If only the wolf had studied neuroscience and had told a story, instead of wasting his breath with all that useless huffing and puffing! You see, neuroscience teaches us that we build up beliefs and views of the world through

When a core message is framed right, it has the effect of bringing companies and their customers closer together. Like one of the simplest, most elegant, and effective little tools that does exactly what it’s supposed to do.

I needed…