Is the shy, insecure child inside you holding you back from asking for feedback (or a testimonial)?

Yes, that's me. I was always a shy, insecure kid. (Can you

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How to Put the Negativity Bias to Work for Better Testimonials & Case Studies

If you're like most people, you probably see yourself as a positive

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I’ll huff and I’ll puff and I’ll… no wait, let me tell you a story…

If only the wolf had studied neuroscience and had told a story,

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How A Turnbuckle is like Your Core Message

When a core message is framed right, it has the effect of

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