Dig Deeper To Find Your Core Message
If you ask the same, old marketing questions, you'll get the same,
Is the shy, insecure child inside you holding you back from asking for feedback (or a testimonial)?
Yes, that's me. I was always a shy, insecure kid. (Can you
How to Put the Negativity Bias to Work for Better Testimonials & Case Studies
If you're like most people, you probably see yourself as a positive
I’ll huff and I’ll puff and I’ll… no wait, let me tell you a story…
If only the wolf had studied neuroscience and had told a story,
How A Turnbuckle is like Your Core Message
When a core message is framed right, it has the effect of
What’s Your Essential Message?
Picture this. You're out having a coffee with a friend. An acquaintance