What if everyone in your company always communicated your strongest market position?

“Michel facilitated a week-long deep dive on our competitive positioning. It was the best work that I have experienced – at this or any other company.”

~ Reid Leland Owner/President, LeanWerks

Two Essential Questions

At the core of every successful organization, big or small, in any industry and in any geographical area, is the ability to answer two essential questions:

  1. What is our unique position in our market?
  2. What is our sustainable competitive advantage?

Traditional branding and marketing approaches just scratch the surface, resulting in only minor variations of the expected and usual positioning statements or value propositions.

Michel Neray developed the Essential Message D.I.G. Methodology to help clients dig deeper – to discover their true differentiation, core strengths and strongest brand position.

The DIG Methodology

image of Essential Message D.I.G. Methodology | Michel Neray

At each stage of the process, the D.I.G. Methodology is driven by counter-intuitive processes and exercises designed to achieve a deeper level of understanding, and genuinely fresh insights.

At each stage of the process, the D.I.G. Methodology is driven by counter-intuitive processes and exercises designed to achieve a deeper level of understanding and genuinely fresh insights.

Beyond better marketing, beyond stronger branding, and beyond higher sales, the feedback we get is it gives our clients the confidence, momentum, and resilience that can only come from being absolutely clear about their strengths and unique difference both as a company – and as individuals.

That’s how The Essential Message supports multiple objectives in team-building, core strategy, peak performance, and leadership – as well as in networking, customer service, personal branding, and sales communications.

Private One-on-One Coaching and Consulting

Michel Neray

In addition to the workshops and masterclass, you can get private 1-to-1 coaching and consulting with Michel Neray, founder of momondays, by video conference, phone or in person.

Every speaker is unique. Every story is unique. Some improve by bringing out more heart. Others improve by bringing out more head. And still others improve by bringing out more funny bone. We took exactly what you need to be a great speaker and packaged them into a unique speaker training program that teaches you how to go from good to truly awesome. Learn more...


So months after applying for jobs, I finally landed a job doing what I love with a cool team. Part of how I sold myself as the person for the job was by telling them my story (thank you, Michel!)

HESSAH ALJIRAN - Product Designer

The messaging that Michel worked on with us not only helped us establish our brand differentiation and leadership position with customers, strategic partners and analysts, it helped keep us focused internally on our core strategy. And it was absolutely a factor in our growth and success.

OMER SCHNEIDER - Co-founder and CEO, CyberX (acquired by MSFT)

I was immediately impressed by Michel's quick grasp of the potential impact of my message and his keen insight into how I could have my message resonate more deeply with my audience.

ADRIAN DAVIS - Value Selling Expert, Professional Speaker, Author, and Strategic Consultant

The coaching session was fantastic!

DEBBIE CLARK - Adoptive Parents of Children with Mental Illness Community & Podcast

Michel’s coaching helped me clarify my key insights, balance the story with just the right amount of detail, and elevate it from a basic 'talk' to a powerful performance.

SOPHIE DESLAURIERS - Sales Leader / Management, Sales Team Training, Facilitation & Coaching

LeanWerks recently completed a week-long deep dive on our essential qualities, cultural foundation, and competitive positioning facilitated by Michel Neray. It was the best work on this front that I have experienced – at this company and at any other company I have been in. More than an exercise in branding and positioning, I now see how powerful the Essential Message concept is for our people and how it impacts our culture – that was unexpected.

REID LELAND - Owner/President, LeanWerks

The messaging that Michel developed with our team provided clear differentiation and a distinct value proposition for our company. It also provided a key focus for our sales and marketing efforts, which helped us grow our business by 60% per year and become the #1 vendor in our space.

RAM METSER - CEO, Guardium, an IBM Company

Michel, your Storytelling coaching helped me land a great client, which gave me a 30x, or 3,000% return on my investment!! Now I am conscious of storytelling as I never was before. Thank you!

ALICE WHEATON - Extreme Sales Results

Your story coaching helped me create a story that got people to listen. Really listen.

JANICE FRANCISCO - MSc Creativity & Change Leadership

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