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Get Better Testimonials




14 Lessons

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About Get Better Testimonials

Testimonials. You see them everywhere. On retail websites. On home pages of consultants, coaches and advisors. In pitch decks of start-ups. On large international company websites. On one-person websites.

Testimonials have become a universal fixture in business everywhere...

Chances are your competitors already have strong testimonials to support their sales and marketing efforts.

Almost every business has them.

We've come to expect them.

The good news is they do work. Our brains are wired to take the experience of others as support for our own decisions. They add credibility through whats known as social proof.

But, it’s not enough to simply have a few, random testimonials. And it's worse to have bad ones that sound phony.

No. Testimonials are a strategic, competitive advantage only when you have a lot of different testimonials, and only when they say the right things about you and your business.

And that's what we're going to cover in this workshop.

Using advertising copywriting techniques that I have gained from over 30 years as a professional copywriter, you’ll learn:

  • What makes a good testimonial... and how a story-based approach can make it a great one!
  • The difference between an endorsement and a testimonial. A really important difference.
  • 8 ways that testimonials support your business!
  • 4 believability enhancers to add even more credibility to your testimonials.
  • 5 specific types of testimonials you really do ‘need’.

I'll show you how to get testimonials whether you've been in business for years -- or you’re just starting out.

And I'll show how to get testimonials in a way that benefits your customers and clients as much as they help you!

Look, forget everything you think you know about testimonials... I promise you, this workshop is going to blow your mind.

If you're ready use the best marketing tool, ever, do this now.

Module Content

Video lesson

Subscribers only 1. Why Testimonials?

7m 53s

Video lesson

Subscribers only 2. Testimonial Stories


Video lesson
Video lesson
Video lesson

4m 22s

Video lesson

3m 21s

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Video lesson

Subscribers only 8. Believability Enhancers

5m 4s

Video lesson

Subscribers only 9. Where, When and How?

5m 1s

Video lesson

Subscribers only 10. Dream Testimonials

3m 3s

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4m 19s

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1m 12s

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Subscribers only 13. One More Thing

1m 2s

Text lesson

Subscribers only Debrief and Feedback

About the Mentor

Michel Neray

What really drives me is helping companies and individuals to drill down to the core of their unique value and differentiation, and then craft their Essential Message' that attracts and connects with audiences and stakeholders... including customers, investors, strategic partners, and top talent. As a professional speaker, trainer, and consultant for over 30 years, I've worked with leaders and sales teams in more than nine countries around the world, from Montreal to Moscow, and from Israel to Iran.

I love to lead workshops, speak at conferences, and work with clients one on one.... as much as I love to spend time with family, paddle whitewater, ride my motorcycle (hard), and write and perform my songs...

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