Inside-Out Storytelling Workshop: Story Development For Speakers
How to identify the key ‘story’ elements of your journey and structure them in a way that takes the audience along for the ride.
Getting practice with the See The Cat Run aWay story structure Write a story that illustrates something you feel is important about something you feel is important. (No, that wasn’t a typo — read again slowly.) It could be personal or professional. It could have you as the central character, or it could be about someone else and you were the observer. It could be about, for example:- mental health
- career advancement
- financial planning
- getting along with others
- project management
- having a significant relationship with your significant other
- creativity
- the importance of storytelling in communication
- something you learned about marketing from your dog
- how spirituality can guide you in business
- what a child taught you about playfulness
- what your dying mother taught you about perspective (in Auschwitz)
You are each writing your own story
The reason why you are in groups is so that you can be accountable to each other. Please check in on each other, cheer each other on, and ask each other stuff. But if you are on a roll and you just want to focus on writing, let your partner know. Still, I recommend leaving your camera on so you can keep an eye out on and for each other.
See The Cat Run aWay

- S = Set-up, as little as you can get away with.
- T = Triggering event. Something happens that sets the story on its course.
- C = Conflict – what happened as a result of the triggering event?
- R = Resolution – how did you get through the conflict and what’s different now?
- W = Wisdom; what did you learn from the experience? This is the point of your story.
Every story is actually two stories in parallel.

Duration & Length
You have roughly 30 minutes to complete this exercise. Remember, this is a sprint; don’t overthink it. The ‘See-The-Cat-Run-aWay’ story structure will help you stay on track. Budget 1-4 sentences of varying lengths for each element in the story structure. Your objective is to have your story be roughly 200-350 words, or between two and three-and-a-half minutes.