Find the meaning that moves people.

“The messaging that Michel worked on with us not only helped us establish our brand differentiation and leadership position with customers, strategic partners and analysts, it helped keep us focused internally on our core strategy. And it was absolutely a factor in our growth and success.”

~ Omer Schneider, Co-founder and CEO, CyberX (acquired by Microsoft)

Do This First!

Core messaging is the simplest articulation of the fundamental principles that connect how you do what you do with what your audience truly cares about. Core messaging is the key to getting buy-in — for your product, service, or idea. If you’re responsible for driving action, you need a core message.

Your core messaging is the foundation for all subsequent communication and business strategies. It ensures that every message across various channels and platforms is aligned with your central value proposition and resonates with your target audience.

Do This Before Mission & Vision

because it identifies the core problem you solve – and that is what drives your mission and vision. Businesses that create missions and visions before Core Message usually end up with generic platitudes. (You don’t want that, do you?)

Do This Before Positioning Statements

because it identifies your deep, differentiating value, which can then be externally expressed. Core messaging informs your value prop.

Do This Before Category Design

because you can’t define a unique category without first defining the unique problem you solve, and how it aligns with the customers for whom the symptoms of that problem are painful enough to want to do something about it. Core messaging digs down to the root cause. 

Do This Before Branding

because it ensures that all branding and marketing align with your principles and resonate with your audience. Core messaging is the foundation of your identity.

Do This Before Storytelling

because it shines a light on the point of your story. It helps you choose examples and anecdotes that best illustrate your competitive advantage and the ones that resonate with your audiences.

Do This Before Sales, BizDev, & Product Dev Strategy

because it ensures that everyone in the company is speaking with one voice, with the same passion and commitment to what makes your company great.

Core Messaging is the result of the collaborative brain power of 5 messaging experts. Brian Miller, Tamsen Webster, Sheperd Simmons, Francisco Mahfuz, and me, Michel Neray.

Feel free to visit the Core Messaging website and work with the Core Messaging expert whose approach resonates best with you.

Two Core Questions

At the core of every successful organization, big or small, in any industry and in any geographical area, is the ability to answer two essential questions:

1 What is our unique position in our market?

 

2 What is our sustainable competitive advantage?

Traditional branding and marketing approaches just scratch the surface, resulting in only minor variations of the expected and usual positioning statements or value propositions.

Michel Neray developed the Essential Message D.I.G. Methodology to help clients dig deeper – to discover their true differentiation, core strengths and strongest brand position.

The D.I.G. Methodology

At each stage of the process, the D.I.G. Methodology is driven by counter-intuitive processes and exercises designed to achieve a deeper level of understanding, and genuinely fresh insights.

At each stage of the process, the D.I.G. Methodology is driven by counter-intuitive processes and exercises designed to achieve a deeper level of understanding and genuinely fresh insights.

Beyond better marketing, beyond stronger branding, and beyond higher sales, the feedback we get is it gives our clients the confidence, momentum, and resilience that can only come from being absolutely clear about their strengths and unique difference both as a company – and as individuals.

Unique Approach from the Inside-Out

If you ask the same, old marketing questions, you'll get the same, old marketing responses — and no closer to the  differentiating and compelling messaging that you really need.

That's why we use a proprietary  'Inside-Out' approach in all our consulting, coaching, and training. It's the only way to dig down to the true essence of your message and differentiated market position. It aligns the core competencies of the organization or the individual with the unique problem you solve in the market.

And, it's how we help you encapsulate who you are, what you do, and why it matters, in a way that's clear and compelling.

Only then do we layer a diverse blend of techniques that include classic story structure, Neuro-Linguistic Programming (NLP), scriptwriting, intelligent ad copy 'tricks', stand-up comedy, improv, and acting.

No other communications approach brings so many diverse disciplines to bear on your message to help you be as impactful as you can be.

This is how we have helped start-ups get funded and acquired;  company presidents and executive directors lead their organizations more powerfully, established brands re-focus and become category leaders, sales professionals sell more, coaches and consultants attract clients; trainers and speakers get booked and engage audiences; and, financial advisors build their client list. 

Who Benefits

Startup

Develop messaging that wakes 'customers, investors, analysts, and top talent' up to the problem you solve and why it matters. Become the leader in the category that YOU define and lead... establishing your position as the 'Category Leader'.

Established Brand

As companies and organizations grow, it's common to drift away or broaden the messaging such that you weaken the laser-focus positioning that helped you succeed in the first place. We help you get back, stronger than ever.

Trainer, Facilitator or Coach

Whether you train hard skills or soft skills, develop stories that embed the learning points in a way that makes your content stick long after the training ends. Use storytelling to bridge different points of view and blow past impasses.

Business Leader and Manager

Paint a compelling vision that everyone wants to support and achieve. Gain the trust, respect and credibility of a true leader.

Speaker, Visionary, Change Agent

Develop the strongest possible story to engage both head and heart -- maximize audience engagement and drive change.

Sales Professional

Create a story with a powerful call to action. Your listeners will have their credit cards out before they even know it.

Stay In The Loop

Plus, get a FREE e-book to help you find the true meaning of your story and make it ‘proverb-ready’. Super helpful for speakers, presenters, writers, songwriters, and influencers of all kinds.

SIGN-UP NOW!