
What makes you different as a person is what makes you better… in your business, your career, your life.
“Your speech on the virtual stage was spellbinding as we received plenty of positive reviews from our advisors afterward. The musical performance at the end was a nice way to cap off the roadshow.”
~ Matthew To, "Director, Business Development - Investments Beneva Insurance"
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How leaders lead, coaches coach, salespeople sell, teachers teach and influencers influence.
Stories are more memorable and more powerful than facts and statistics alone. They help us build trust, strengthen culture, motivate people, and create connection in business and leadership.
In this keynote, Michel Neray shows audiences how to use their natural storytelling ability to lead better, motivate others, and communicate with greater impact. The session blends strategic insight with performance techniques drawn from storytelling, improv, speaking, and comedy.
Highlights
- The neuroscience behind storytelling, rapport, trust, and emotional connection
- How storytelling improves case studies and testimonials
- How stories influence customers, employees, partners, investors, and stakeholders
- How your own story connects to leadership, purpose, and differentiation
Key Take-Aways and Tools
- Clearer and more differentiating messaging
- Stronger calls to action
- Better rapport with teams, clients, and audiences
- Improved communication, presentation, and leadership skills
Audiences: All audiences
Format: Keynote and/or combination of coaching, workshops, and special event
Category Keywords: Motivation, Inspiration, Positive Culture, Teambuilding, Communication, Authenticity, Leadership, Sales
For companies and individuals who want to showcase their unique approach, techniques, and thought leadership.
Traditional case studies and testimonials often feel flat, self-serving, or forgettable. This workshop teaches participants how to turn them into compelling case stories that are more engaging, more credible, and more persuasive.
The approach can be used in written marketing, presentations, sales conversations, and client communications. It is especially valuable for sales teams, leaders, frontline staff, and marketers.
Key Take-Aways and Tools
- What makes a good case story and what makes a great one
- How emotion and drama improve believability and engagement
- How to build a library of stories for different customer groups
- Ways to solicit stronger testimonials and examples
- Copywriting techniques that increase credibility
- How to answer “What do you do?” in a more powerful way
Audiences: Business Leaders, Entrepreneurs, Independent Professionals and Agents, NGOs
Format: Workshop
Category Keywords: Branding, Marketing, Sales, Self-Awareness, Motivation, Creative Thinking, Mission/Vision
A practical storytelling framework for differentiation, trust, and confident selling.
This workshop series shows participants how to build and use four essential business stories: case stories, human stories, origin stories, and secret sauce stories. These stories help businesses attract better-fit clients, explain their value more clearly, and communicate naturally without sounding scripted.
The 4 Core Story Types
- Case stories show that results are real
- Human stories make you relatable and reveal what it is like to work with you
- Origin stories explain why you do what you do
- Secret sauce stories spotlight your strongest differentiation
Key Take-Aways and Tools
- How stories build trust with potential customers
- How to start building your own story library
- How to tell stories naturally in conversation, on stage, or online
- How to write for the ear instead of the eye
Audiences: All audiences who have to communicate to be effective
Format: Keynote or Workshop Series
Category Keywords: Marketing, Sales, Sales Communications, Persuasion, Writing, Authorship, Presentation Skills, Creative Thinking, Innovation, Brainstorming, Teambuilding
For high-stakes communication where logic alone is not enough.
Sometimes audiences appear polite on the surface while internally resisting every point being made. This keynote explores how stories can help people get past skepticism, emotional resistance, and deeply held beliefs more effectively than data alone.
Drawing on neuroscience and persuasive communication, Michel shows how stories can create emotional relevance and shift attention in a way that facts by themselves often cannot.
You’ll Learn
- The physiological and psychological effects of storytelling
- The five neural hooks that help listeners identify with a story
- Why traditional case studies often fall short
- How to tap into a listener’s subconscious desire
- How to use this technique ethically and recognize when others use it on you
Audiences: All audiences who have to communicate to be effective
How you say what you say can make all the difference to what's heard, understood, and sold.
Have you ever said something that didn’t land the way you intended—or realized later that you completely misunderstood someone else? Whether it’s a minor mix-up or a major miscommunication, we’ve all been there. Sometimes it’s harmless. Other times, it costs us an opportunity, a deal, or even a relationship.
But when you say something in a way that engages the rational brain, the heart, the subconscious, and the imagination of the listener… well, you know how powerful that is.
Truth is, even when we choose the right words, conveying what we actually mean—and inspiring the response we’re hoping for—can feel like a whole different skillset.
Because it is.
This workshop is designed for people who want to speak more clearly, confidently, and powerfully—whether in a sales pitch, a team meeting, a keynote, or a conversation with a friend. It’s part professional development, and part personal growth. You’ll learn practical tools you can use in boardrooms, on stages, and living rooms alike.
We will focus on three techniques that we all already use naturally, though you might not be aware of them: modeling, pausing, and pacing.
Unlike other workshops that focus on persuasion, here, persuasion is the byproduct. The real goal is to help you speak in a way that’s both genuine and effective—so people don’t just hear what you’re trying to say, they’re moved by it.
Key Take-Aways and Tools
Through simple, interactive, and fun exercises drawn from the worlds of storytelling, improv, stand-up comedy, songwriting, public speaking, and acting, you’ll see how to:
- Use pauses strategically to shift emphasis, build tension, and draw listeners in.
- Gauge the optimum duration of a pause for maximum effect.
- Use compound ‘but’ sentences intentionally, ensuring the listener is left with the priority you mean to convey.
- Change the emphasis of a single word to change the entire meaning of the sentence.
- Use "act-outs" to amplify your storytelling and energize your delivery.
Once you see these techniques in conversations, presentations, or pitches, you won’t be able to unsee them—and that’s a good thing. You’ll start using them instinctively, transforming the way you communicate to be more authentic, engaging, memorable, and yes, persuasive.
Audiences: All audiences
Format: Keynote and/or combination of coaching, workshops, and special event
Category Keywords: Motivation, Inspiration, Positive Culture, Teambuilding, Communication, Authenticity, Leadership, Sales
Live Workshops
There are a number of workshops and training sessions we can customize for your team. If you have questions about any of these programs, please contact us so we can discuss the suitability for your needs and situation.
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Plus, get a FREE e-book to help you find the true meaning of your story and make it ‘proverb-ready’. Super helpful for speakers, presenters, writers, songwriters, and influencers of all kinds.
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