
What makes you different as a person is what makes you better… in your business, your career, your life.
“Your speech on the virtual stage was spellbinding as we received plenty of positive reviews from our advisors afterward. The musical performance at the end was a nice way to cap off the roadshow.”
~ Matthew To, "Director, Business Development - Investments Beneva Insurance"
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How leaders lead, coaches coach, salespeople sell, teachers teach and influencers influence.
Stories are more memorable and more powerful than facts and statistics alone. They help us build trust, strengthen culture, motivate people, and create connection in business and leadership.
In this keynote, Michel Neray shows audiences how to use their natural storytelling ability to lead better, motivate others, and communicate with greater impact. The session blends strategic insight with performance techniques drawn from storytelling, improv, speaking, and comedy.
Highlights
- The neuroscience behind storytelling, rapport, trust, and emotional connection
- How storytelling improves case studies and testimonials
- How stories influence customers, employees, partners, investors, and stakeholders
- How your own story connects to leadership, purpose, and differentiation
Key Take-Aways and Tools
- Clearer and more differentiating messaging
- Stronger calls to action
- Better rapport with teams, clients, and audiences
- Improved communication, presentation, and leadership skills
Audiences: All audiences
Format: Keynote and/or combination of coaching, workshops, and special event
Category Keywords: Motivation, Inspiration, Positive Culture, Teambuilding, Communication, Authenticity, Leadership, Sales
For companies and individuals who want to showcase their unique approach, techniques, and thought leadership.
Traditional case studies and testimonials often feel flat, self-serving, or forgettable. This workshop teaches participants how to turn them into compelling case stories that are more engaging, more credible, and more persuasive.
The approach can be used in written marketing, presentations, sales conversations, and client communications. It is especially valuable for sales teams, leaders, frontline staff, and marketers.
Key Take-Aways and Tools
- What makes a good case story and what makes a great one
- How emotion and drama improve believability and engagement
- How to build a library of stories for different customer groups
- Ways to solicit stronger testimonials and examples
- Copywriting techniques that increase credibility
- How to answer “What do you do?” in a more powerful way
Audiences: Business Leaders, Entrepreneurs, Independent Professionals and Agents, NGOs
Format: Workshop
Category Keywords: Branding, Marketing, Sales, Self-Awareness, Motivation, Creative Thinking, Mission/Vision
A practical storytelling framework for differentiation, trust, and confident selling.
This workshop series shows participants how to build and use four essential business stories: case stories, human stories, origin stories, and secret sauce stories. These stories help businesses attract better-fit clients, explain their value more clearly, and communicate naturally without sounding scripted.
The 4 Core Story Types
- Case stories show that results are real
- Human stories make you relatable and reveal what it is like to work with you
- Origin stories explain why you do what you do
- Secret sauce stories spotlight your strongest differentiation
Key Take-Aways and Tools
- How stories build trust with potential customers
- How to start building your own story library
- How to tell stories naturally in conversation, on stage, or online
- How to write for the ear instead of the eye
Audiences: All audiences who have to communicate to be effective
Format: Keynote or Workshop Series
Category Keywords: Marketing, Sales, Sales Communications, Persuasion, Writing, Authorship, Presentation Skills, Creative Thinking, Innovation, Brainstorming, Teambuilding
For high-stakes communication where logic alone is not enough.
Sometimes audiences appear polite on the surface while internally resisting every point being made. This keynote explores how stories can help people get past skepticism, emotional resistance, and deeply held beliefs more effectively than data alone.
Drawing on neuroscience and persuasive communication, Michel shows how stories can create emotional relevance and shift attention in a way that facts by themselves often cannot.
You’ll Learn
- The physiological and psychological effects of storytelling
- The five neural hooks that help listeners identify with a story
- Why traditional case studies often fall short
- How to tap into a listener’s subconscious desire
- How to use this technique ethically and recognize when others use it on you
Audiences: All audiences who have to communicate to be effective
Live Workshops
There are a number of workshops and training sessions we can customize for your team. If you have questions about any of these programs, please contact us so we can discuss the suitability for your needs and situation.
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Plus, get a FREE e-book to help you find the true meaning of your story and make it ‘proverb-ready’. Super helpful for speakers, presenters, writers, songwriters, and influencers of all kinds.
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