What makes you different as a person is what makes you better… in your business, your career, your life.

“Your speech on the virtual stage was spellbinding as we received plenty of positive reviews from our advisors afterward. The musical performance at the end was a nice way to cap off the roadshow.”

~ Matthew To, "Director, Business Development - Investments Beneva Insurance"

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How leaders lead, coaches coach, salespeople sell, teachers teach and influencers influence.

Stories are more memorable and more powerful than facts and statistics alone. They help us build trust, strengthen culture, motivate people, and create connection in business and leadership.

In this keynote, Michel Neray shows audiences how to use their natural storytelling ability to lead better, motivate others, and communicate with greater impact. The session blends strategic insight with performance techniques drawn from storytelling, improv, speaking, and comedy.

Highlights

  • The neuroscience behind storytelling, rapport, trust, and emotional connection
  • How storytelling improves case studies and testimonials
  • How stories influence customers, employees, partners, investors, and stakeholders
  • How your own story connects to leadership, purpose, and differentiation

Key Take-Aways and Tools

  • Clearer and more differentiating messaging
  • Stronger calls to action
  • Better rapport with teams, clients, and audiences
  • Improved communication, presentation, and leadership skills

Audiences: All audiences

Format: Keynote and/or combination of coaching, workshops, and special event

Category Keywords: Motivation, Inspiration, Positive Culture, Teambuilding, Communication, Authenticity, Leadership, Sales

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For companies and individuals who want to showcase their unique approach, techniques, and thought leadership.

Traditional case studies and testimonials often feel flat, self-serving, or forgettable. This workshop teaches participants how to turn them into compelling case stories that are more engaging, more credible, and more persuasive.

The approach can be used in written marketing, presentations, sales conversations, and client communications. It is especially valuable for sales teams, leaders, frontline staff, and marketers.

Key Take-Aways and Tools

  • What makes a good case story and what makes a great one
  • How emotion and drama improve believability and engagement
  • How to build a library of stories for different customer groups
  • Ways to solicit stronger testimonials and examples
  • Copywriting techniques that increase credibility
  • How to answer “What do you do?” in a more powerful way

Audiences: Business Leaders, Entrepreneurs, Independent Professionals and Agents, NGOs

Format: Workshop

Category Keywords: Branding, Marketing, Sales, Self-Awareness, Motivation, Creative Thinking, Mission/Vision

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A practical storytelling framework for differentiation, trust, and confident selling.

This workshop series shows participants how to build and use four essential business stories: case stories, human stories, origin stories, and secret sauce stories. These stories help businesses attract better-fit clients, explain their value more clearly, and communicate naturally without sounding scripted.

The 4 Core Story Types

  • Case stories show that results are real
  • Human stories make you relatable and reveal what it is like to work with you
  • Origin stories explain why you do what you do
  • Secret sauce stories spotlight your strongest differentiation

Key Take-Aways and Tools

  • How stories build trust with potential customers
  • How to start building your own story library
  • How to tell stories naturally in conversation, on stage, or online
  • How to write for the ear instead of the eye

Audiences: All audiences who have to communicate to be effective

Format: Keynote or Workshop Series

Category Keywords: Marketing, Sales, Sales Communications, Persuasion, Writing, Authorship, Presentation Skills, Creative Thinking, Innovation, Brainstorming, Teambuilding

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For high-stakes communication where logic alone is not enough.

Sometimes audiences appear polite on the surface while internally resisting every point being made. This keynote explores how stories can help people get past skepticism, emotional resistance, and deeply held beliefs more effectively than data alone.

Drawing on neuroscience and persuasive communication, Michel shows how stories can create emotional relevance and shift attention in a way that facts by themselves often cannot.

You’ll Learn

  • The physiological and psychological effects of storytelling
  • The five neural hooks that help listeners identify with a story
  • Why traditional case studies often fall short
  • How to tap into a listener’s subconscious desire
  • How to use this technique ethically and recognize when others use it on you

Audiences: All audiences who have to communicate to be effective

Inquire About This Keynote/Workshop

Who Is This For (And Why)?

The greatest motivational speakers do more than just offer deep subject matter expertise — they also use their energy and passion to touch the audience’s heart, mind, and funny bone. That’s how we create a truly profound experience that moves people to take on new ways of thinking, feeling and acting.

More than just higher sales or increased productivity, (as if that weren’t enough), people say my presentations give them the confidence, resilience and motivation that can only come from knowing their greatest strengths and unique value.

That’s why I not only present at sales, marketing and branding events, I also work with clients looking for greater employee motivation, engagement, teamwork and resilience, and leadership retreats.

Biography & Verbal/Podium Introduction

Biography & Verbal/Podium Introduction

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Michel doesn’t just talk about storytelling… he turns it into your best persuasion power tool.

With over 30 years in marketing, sales, and leadership, Michel helps people cut through the noise, own their message, and close more deals with stories that actually stick. He’s a master of Neuro-Linguistic Programming, and the founder of momondays, a storytelling series that expanded to 16 cities before Covid. He also has a Science degree from the University of Waterloo, an MBA from McGill University, as well as a 3rd degree black belt.

When he’s not on a business stage, he’s often on an actual stage, as a singer-songwriter with two albums and a number of singles on all major streaming platforms, including Apple and Spotify.

Michel helps us harness the power of story, not just to entertain, but to transform how we lead, sell, and connect.

Michel Neray is a professional speaker whose keynotes and workshops are as much inspirational and entertaining as they are instructional. He works with companies and individuals to drill down to the core of their unique value and differentiation, and then craft their “Essential Message” that connects more powerfully with audiences and stakeholders, including customers, investors, strategic partners, and top talent.

It’s an “Inside-Out” approach that digs deeper than most marketers dare to go and provides the rock-solid platform for telling the story and designing a category that creates a new place in customers’ minds, a place in their minds that screams, “we need this.”

Michel has helped thousands of individuals and organizations clarify their core message, become category leaders, and craft impactful stories to become more effective leaders, salespeople, consultants, and presenters. Some of his clients have reported sales increases of 60%.

He combines a science degree from the University of Waterloo, an MBA from McGill University, over 30 years of experience as a creative marketing copywriter, and a career as a senior sales and marketing executive.

He is a Master Practitioner of Neuro-Linguistic Programming and is an accomplished singer-songwriter, with music on Spotify, Apple Music, and all major streaming platforms.

A visionary and entrepreneurial game-changer, he created the world’s first online searchable directory of creative professionals in 1995, before Google. Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. He has spoken at conferences in more than eight countries worldwide. Michel founded momondays in 2012 as a monthly variety show that combines storytelling, comedy, and live music. Pre-Covid, there were up to 16 cities in Canada and the U.S. with live momondays events.

He spends his weekends, evenings, and days with two canoes, one motorcycle, three ukuleles, seven guitars, three kids, and one wife.

Michel Neray knows what it’s like to feel “different.” Born to a Jewish mother from France who had survived Auschwitz, and a Jewish Iranian father who fled Iran during WWII to join the French Foreign Legion, his parents settled in Montreal to start a new life and raise their family. Michel grew up as a French-speaking Jewish kid in an English Protestant school in a province that was overwhelmingly French Catholic.

Having a girl’s name didn’t help him blend in either.

Rather than hide his differences, he learned to embrace them. Michel credits his early childhood experiences for the foundation of his unique expertise in branding and positioning. Today, Michel is widely considered an expert in helping organizations and individuals discover and communicate their greatest strengths and differentiation, enabling them to succeed both personally and professionally.

“If you want to discover your true difference,” says Michel, “you have to dig deeper than traditional marketing approaches to see what is quite likely right in front of your nose.”

That’s the most basic building block that enables individuals and companies to be the best at what they do, to have stronger relationships and better rapport with customers, colleagues, family, and friends, to stand out from the crowd and make a difference, to provide exceptional customer service driven by a genuine desire to help, and above all else, to lead a more fulfilled, more effective professional and personal life.

Michel has helped thousands of individuals and organizations to clarify their core message, become category leaders, and craft impactful stories to become more effective leaders, salespeople, consultants, and presenters. Some of his clients have reported sales increases of 60%. He combines a science degree from the University of Waterloo, an MBA from McGill University, over 30 years of experience as a creative marketing copywriter, and a career as a senior sales and marketing executive.

He is a Master Practitioner of Neuro-Linguistic Programming and is an accomplished singer-songwriter, with music on Spotify, Apple Music, and all major streaming platforms.

A naturally dynamic, fun, and engaging speaker, Michel helps his audiences discover their differentiation, and communicate it powerfully.

In 1995 Michel founded Portfolios Online, the world’s first Internet search engine for advertising and creative professionals. Michel co-authored The Great Crossover, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, Sales Gurus Speak Out and then again for Awakening The Workplace Volume 3.

He has an MBA from McGill University, a BSc from the University of Waterloo, and is also a Master Practitioner of Neuro-Linguistic Programming (NLP).

Since 2008, Michel has held leadership positions in the Canadian Association of Professional Speakers, and has spoken professionally in more than eight countries. Michel founded momondays in 2012 as a monthly variety show that combines storytelling, comedy, and live music. Pre-Covid, there were up to 16 cities in Canada and the U.S. with live momondays events.

He spends his weekends, evenings, and days with two canoes, one motorcycle, three ukuleles, seven guitars, three kids, and one wife.

Our next speaker is someone who truly understands the power of story, not just to entertain, but to genuinely transform how we lead, sell, and connect. Michel doesn’t just talk about storytelling… he turns it into your secret weapon in sales, leadership, brand differentiation, and pretty much anything else that involves communicating with other people.

He’s a seasoned marketing strategist with decades of experience in sales and leadership, a Master Practitioner of Neuro-Linguistic Programming, and a talented singer-songwriter with two albums on all streaming platforms. Yes, you can look him up on Apple and Spotify.

[Include one or two sentences on why you personally are interested in this presentation.]

And because at [name of organization], we really do care about the person behind the title, I’ll add that Michel spends his weekends and evenings with two canoes, one motorcycle, three ukuleles, seven guitars, three kids… and one wife.

Please welcome Michel Neray.

Live Workshops

There are a number of workshops and training sessions we can customize for your team. If you have questions about any of these programs, please contact us so we can discuss the suitability for your needs and situation.

Stay In The Loop

Plus, get a FREE e-book to help you find the true meaning of your story and make it ‘proverb-ready’. Super helpful for speakers, presenters, writers, songwriters, and influencers of all kinds.

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